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企業視覺辨認是指企業理念的視覺化，經由過程企業籠統告白、標識、牌號、品牌、產物包裝、企業外部情況規劃和廠容廠貌等媒體及體例向大眾表現、轉達企業理念。CI的焦點目標是經由過程企業行動辨認和企業視覺辨認轉達企業理念，建立企業籠統。因此企業標記、規范字體、規范色采為焦點睜開的完全、體系的視覺轉達體系，是將企業理念、文明特質、辦事內容、企業規范等籠統語意轉換為詳細標記的觀點，塑造出怪異的企業籠統。視覺辨認體系分為根基因素體系利用因素體系兩方面。根基因素體系首要包含：企業稱號、企業標記、規范字、規范色、意味圖案、宣揚白話、市場行銷報告書等。利用體系首要包含：辦公事件用品、出產裝備、修建情況、產物包裝、告白媒體、交通東西、穿著禮服、旗號 、招牌、標識牌、櫥窗、擺設展現等。視覺辨認（VI）在CI體系中最具備傳布力和傳染力，最輕易被社會大眾所接管，占有主導的位置，這也是奧韻為企業供給的焦點辦事名目。